Close Rate

A good blended close rate for junk removal is 45–60%. Referral and repeat customer leads should close at 50–70%, Google organic and Local Services Ads typically land at 35–50%, and marketplace leads from Thumbtack or Angi close at just 10–25%. If your blended rate is below 35%, focus on response speed and follow-up before spending more on advertising — those two fixes alone can add 10–15 points.

Divide your completed, paid jobs by the total number of quotes you gave over the same period, then multiply by 100. Track this weekly for accuracy. Count cancellations and no-shows as unclosed. Exclude inquiries where you never provided a price — those are lead capture failures, not close rate failures. A 3-truck operation giving 100 quotes and completing 48 jobs has a 48% close rate.

The three most common causes are slow response time (quoting after 30 minutes cuts your close rate roughly in half), pricing significantly above local market rates without clear value differentiation, and zero follow-up on pending quotes. Check your data by channel — a low blended rate often means one bad source is dragging down your average while your referrals still close at 60%+.

Yes — customers who self-schedule through load-based booking typically close at 70–85% because they have already committed to the price and time slot before you dispatch a crew. This is significantly higher than phone-quoted leads at 40–55%. The key is making sure your online item pricing reflects real costs so you are not closing volume at thin margins.

Response time is the single biggest controllable factor in close rate. Leads quoted within five minutes close at roughly twice the rate of leads that wait an hour — in practice, that means 45–55% vs. 20–28% for the same lead source. After two hours, close rate drops below 15% because the homeowner has already booked with a faster competitor. An AI phone agent that answers calls during configured coverage instantly eliminates this gap entirely.