Marketing ROI Calculator
Estimate return on marketing spend from leads, close rate, average job value, gross margin, and booked revenue.
Inputs
Configure the model.
Adjust the operator variables, then read the live result panel on the right.
Channel
Cost-per-lead shown is a national average. CA, NY, and other dense urban markets can run 2–3× higher.
Budget
Performance
Industry average: 25-35%.
Typical junk removal: 50-60%.
Results
Based on your current inputs.
Monthly Profit
$1,063
ROI
106.3%
Assumptions Used
google lsa CPL: $30
Related Calculators
Measure marketing by profit, not just leads
A campaign can create leads and still be a bad spend if the leads do not book, the average ticket is low, or the jobs have weak margin. This calculator connects spend to booked revenue and estimated gross profit.
Use it to compare Google Ads, Local Services Ads, SEO, Facebook, direct mail, referrals, and other channels with the same math.
The key inputs are close rate and job value
Cost per lead matters, but it does not tell the full story. A higher-cost channel can be profitable if it produces urgent jobs, larger tickets, or better customers. A low-cost channel can underperform if calls are weak or close rate is low.
Enter spend, leads, booked jobs, average job value, and margin to see which channel is really earning its place.
Try the Junk Removal Marketing ROI Calculator
Purpose-built software for junk removal. Everything included.
Use ROI to decide what to scale
When a channel is profitable, increase budget carefully and watch whether close rate or average ticket changes. When ROI is weak, fix the bottleneck before spending more. The issue may be offer, landing page, phone answer rate, review profile, targeting, or quote follow-up.
Do not compare channels only by lead count. Compare them by gross profit after marketing cost.
Estimate limits and local checks
This calculator is a planning model, not a guarantee. Seasonality, competition, review count, service area, response speed, and call handling can all change marketing performance.
Use tracked calls, booked jobs, and completed-job revenue whenever possible instead of guessing from ad-platform lead counts alone.
Founder, ScaleYourJunk
Built ScaleYourJunk after identifying that junk removal operators were stuck using generic field service tools that didn't match their workflows. Every calculator on this site uses real industry data and operator-validated assumptions.
Junk Removal Marketing ROI Calculator FAQ
A good result depends on margin, capacity, and growth stage. The important test is whether gross profit from booked jobs exceeds marketing cost by enough to justify the channel.
Cost per lead is useful, but it is incomplete. Track booked jobs, close rate, average ticket, and gross profit so you know whether the leads become profitable work.
Lead quality, close rate, average ticket, or margin may fall as spend increases. Scaling a channel should be tied to profit, not only lead count.
No. The calculator gives a planning estimate. Final pricing should reflect your market, disposal facility, truck setup, crew speed, job access, and overhead.
Review the inputs whenever a major cost changes and at least once per quarter. Dump fees, fuel, labor, insurance, and lead costs can move enough to change your margin.
Related Resources
Connect marketing spend to booked jobs
Use ROI math to decide what to scale, then keep lead capture, booking, and job reporting connected.