Marketing ROI Calculator
See how much profit each marketing channel generates and calculate your cost per acquisition.
Configure
Adjust each field to match your business.
Channel
Budget
Performance
Industry average: 25-35%.
Typical junk removal: 50-60%.
Results
Based on your inputs, here's what the numbers say.
Monthly Profit
$1,063
ROI
106.3%
Assumptions Used
google lsa CPL: $30
Monthly Profit
$1,063
ROI
106.3%
Which Marketing Channels Work for Junk Removal
Google Local Services Ads ($30/lead) consistently deliver the highest-intent leads. Customers searching 'junk removal near me' are ready to book. LSA charges per lead, not per click, and includes a Google Guarantee badge.
Facebook Ads ($25/lead) work best for awareness and seasonal promotions. Lower intent than search, but cheaper and effective for retargeting past visitors.
Door hangers ($15/lead equivalent) remain the cheapest acquisition channel for new operators targeting specific neighborhoods.
Understanding Cost Per Acquisition
Cost Per Acquisition (CPA) = Ad Spend ÷ Booked Jobs. If you spend $1,000/mo on Google LSA, generate 33 leads at $30 each, and close 30%, you book 10 jobs. Your CPA is $100.
For a $375 average job at 55% gross margin, that $100 CPA leaves you $106 in gross profit after ad spend. Positive ROI — keep spending.
Try the Junk Removal Marketing ROI Calculator
Purpose-built software for junk removal. Everything included.
Founder, ScaleYourJunk
Built ScaleYourJunk after identifying that junk removal operators were stuck using generic field service tools that didn't match their workflows. Every calculator on this site uses real industry data and operator-validated assumptions.
Junk Removal Marketing ROI Calculator FAQ
Aim for 100%+ ROI — every dollar spent should return at least $2 in gross profit. Top operators achieve 200-400% ROI on their best channels.
7-10% of gross revenue is the industry standard. For a $200K/year business, that's $14,000-$20,000/year or $1,200-$1,700/month.
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