ScaleYourJunk
Book a DemoSign Up

Marketing ROI Calculator.

Estimate return on marketing spend from leads, close rate, average job value, gross margin, and booked revenue.

Interactive model

Run the numbers with your inputs.

Results are planning estimates. Use local disposal rates, labor, truck, insurance, and completed-job data before changing customer prices or operating budgets.

Inputs

Configure the model.

Adjust the operator variables, then read the live result panel on the right.

01

Channel

Cost-per-lead shown is a national average. CA, NY, and other dense urban markets can run 2–3× higher.

02

Budget

$/mo
$0 /mo$20,000 /mo
03

Performance

%
1 %100 %

Industry average: 25-35%.

$
%

Typical junk removal: 50-60%.

Output / livePlanning model

Results

Based on your current inputs.

Monthly Profit

$1,063

ROI

106.3%

Leads
33.3
Jobs
10
Revenue
$3,750
Gross Profit
$2,063
Cac
100

Assumptions Used

google lsa CPL: $30

Methodology

How to use the junk removal marketing roi calculator.

Six modules, one focused interface. No add-ons, no upgrade prompts, no per-feature pricing — just the tools that run your business.

Next steps

Use the answer in the right follow-up workflow.

Read next

Calculator FAQ

junk removal marketing roi calculator questions, answered plainly.

Honest answers. If your question isn't here, ask us directly.

A good result depends on margin, capacity, and growth stage. The important test is whether gross profit from booked jobs exceeds marketing cost by enough to justify the channel.

Cost per lead is useful, but it is incomplete. Track booked jobs, close rate, average ticket, and gross profit so you know whether the leads become profitable work.

Lead quality, close rate, average ticket, or margin may fall as spend increases. Scaling a channel should be tied to profit, not only lead count.

No. The calculator gives a planning estimate. Final pricing should reflect your market, disposal facility, truck setup, crew speed, job access, and overhead.

Review the inputs whenever a major cost changes and at least once per quarter. Dump fees, fuel, labor, insurance, and lead costs can move enough to change your margin.

Still have questions?

After the calculator

Connect marketing spend to booked jobs

Use ROI math to decide what to scale, then keep lead capture, booking, and job reporting connected.

Keep estimates connected to real jobsRoute quote requests into the right workflowReview margin after the work is done