ScaleYourJunk

Junk Removal Market in San Jose

Disposal facilities, competitor intelligence, pricing benchmarks, and launch playbook for junk removal operators entering the San Jose metro.

analyticsMarket Snapshot

DemandHigh
CompetitionHigh
Typical ticket$300–$900
Dump fees$37–$135/ton

Best entry strategy

San Jose's $140,000 median household income — highest among major U.S. metros — means residents overwhelmingly hire services rather than self-haul. New operators should price 20–30% above national averages and lead with same-day or next-day scheduling, since franchise competitors like Junk King and 1-800-GOT-JUNK? often book 2–3 days out. Build referral pipelines with San Jose real estate agents handling $1.3M median-priced home transactions, where staging cleanouts and estate turnovers generate recurring high-ticket jobs. Zone your routing tightly — Silicon Valley traffic on I-280, US-101, and CA-87 can eat margins if you're crisscrossing Santa Clara County instead of batching by neighborhood.

Typical ticket$300–$900
Demand levelHigh
Operators50–75+
Dump fee$37–$135/ton

Market Overview

trending_upWhat's True About This Market

The San Jose–Sunnyvale–Santa Clara MSA contains roughly 2.0 million residents across 650,000+ households. Median household income sits at $140,000 and the median home value hovers around $1.3 million — both figures create strong willingness-to-pay for professional junk removal rather than DIY self-haul trips. Population growth has been modest at ~2% over the past five years, but constant housing turnover in a market with limited new inventory drives steady cleanout and renovation demand year-round.

Approximately 50–75 junk removal operators serve the San Jose metro, ranging from national franchises (Junk King, 1-800-GOT-JUNK?, College Hunks) to entrenched local independents like Stars Junk Removal and West Coast Junk. Competitive intensity is high in central San Jose and the premium west-side corridors (Los Gatos, Saratoga, Cupertino), but thins noticeably south of San Jose in Morgan Hill and Gilroy and east toward Milpitas — creating entry points for new operators willing to serve those zones with faster response times.

Santa Clara County operates multiple transfer stations and landfills with published gate rates. Guadalupe Landfill charges $37/ton for municipal solid waste, while Zanker Recycling in north San Jose charges $80–$135/ton depending on material type. Newby Island Landfill in Milpitas accepts C&D debris at roughly $65–$90/ton. Negotiated commercial accounts at these facilities typically yield 15–25% discounts versus walk-in rates — establishing accounts before your first job is non-negotiable for margin protection in this market.

Silicon Valley's tech-driven workforce expects digital-first booking experiences with instant scheduling confirmation. Operators who offer item-select booking on their websites and respond to inquiries within 5 minutes capture disproportionate conversion rates compared to competitors requiring callbacks or on-site estimates. San Jose customers routinely leave detailed Google reviews — making review velocity and response time a primary competitive lever.

Solo San Jose operators with tight routing and disciplined pricing typically achieve 50–65% gross margins, while multi-truck operations running 3+ crews target 18–25% net margins after accounting for elevated Bay Area labor costs ($20–$28/hr for helpers), fuel, insurance, and disposal fees. The franchise average job nationally benchmarks at ~$438 (FDD data, 2024), but San Jose operators should consistently exceed that figure given local cost-of-living premiums.

Seasonal demand in San Jose peaks March through September, driven by spring cleaning, home renovation projects accelerated by dry weather, and the summer moving season — demand indices run 1.10–1.25 above annual baseline during these months. October through February sees a softer period (0.75–0.85 of baseline), though San Jose's mild winters avoid the sharp drop-offs seen in cold-weather markets. Target estate attorneys and property managers during slower months to maintain schedule density.

rocket_launchIf You're Starting Here

1

Secure commercial disposal accounts in Santa Clara County

Open commercial accounts at Guadalupe Landfill (1300 Guadalupe Mines Rd, San Jose — $37/ton MSW), Zanker Recycling (705 Los Esteros Rd, San Jose — $80–$135/ton mixed C&D), and Newby Island Landfill (1601 Dixon Landing Rd, Milpitas — $65–$90/ton C&D). Commercial accounts typically save 15–25% over walk-in rates and eliminate weigh-station delays. Also register with GreenWaste Recovery (1500 Berger Dr, San Jose) for mattress and e-waste diversion streams. Having 3–4 active disposal relationships lets you route to the cheapest facility based on material type and truck location.

2

Analyze San Jose competitors and identify positioning gaps

Audit the Google Business Profiles of Junk King San Jose (~2,900 Birdeye aggregate reviews), Stars Junk Removal (~830 Yelp reviews), West Coast Junk (~180 Google reviews at 4.9 stars), and 1-800-GOT-JUNK? South Bay (~450 Google reviews). Document their response times, pricing language, service gaps, and review recency. Most franchises book 2–3 days out — if you can guarantee same-day or next-morning service, that alone differentiates you in a market where Silicon Valley professionals expect Amazon-speed logistics.

3

Build zone-based routing for Santa Clara County

Divide the San Jose metro into 5 routing zones: (1) Los Gatos/Saratoga/Monte Sereno — premium pricing, hillside access challenges; (2) Cupertino/Sunnyvale/Mountain View — dense tech-worker neighborhoods, high booking volume; (3) Central San Jose/Willow Glen/Campbell — core metro with shortest dump runs to Guadalupe Landfill; (4) Milpitas/North San Jose — route to Newby Island Landfill; (5) Morgan Hill/Gilroy — lower competition, longer drive times. Batch 4–6 jobs per truck per day within a single zone. Schedule dump runs between 10 AM and 2 PM when I-280 and US-101 traffic subsides.

4

Launch Google Business Profile and review engine

Claim and fully optimize your GBP with San Jose-specific service area coverage, weekly before-and-after photo posts from local jobs, and detailed service descriptions mentioning neighborhoods by name. Use ScaleYourJunk's automated SMS workflows (Growth plan) to request reviews within 2 hours of job completion — this timing captures customers while satisfaction is highest. Target 50+ reviews above 4.8 stars within your first 90 days. In San Jose's review-heavy market, operators below 4.7 stars see measurably lower click-through rates from Google Maps results.

5

Set load-tier pricing calibrated to San Jose disposal costs

Structure your San Jose pricing around four load tiers — quarter ($250–$350), half ($375–$625), three-quarter ($600–$875), and full truck ($750–$950) — with each tier recovering your actual Guadalupe or Zanker disposal costs plus labor ($20–$28/hr helpers), fuel ($5.50+/gal Bay Area average), drive time, and a minimum 40% gross margin. Add explicit surcharges for Freon appliances ($35–$50/unit, EPA 608 recovery required), mattresses ($25–$40, though CalRecycle stewardship may cover some facilities), CRT monitors ($25–$85 each), and concrete/roofing ($30–$50 per item). Transparent line-item pricing builds trust with San Jose's educated consumer base and eliminates the friction of competitors who require on-site estimates.

Pricing Benchmarks

Typical pricing ranges for junk removal in San Jose. Use these as a starting point — your actual rates should reflect your costs and positioning.

Quarter Truck

$250–$350

arrow_upwardCharge high end

Premium Los Gatos and Saratoga hillside properties with steep driveways, narrow staircases, and gated access regularly push quarter loads to the $325–$350 range due to extended on-site labor time. Single heavy items like safes, hot tub shells, or granite countertops that consume disproportionate truck space also justify upper-tier pricing in San Jose.

warningCommon mistake

Dispatching below a $225 minimum in San Jose is margin-negative once you factor in $37–$135/ton disposal, $5.50/gal fuel, Bay Area labor rates, and 45–90 minutes of drive and dump time per job. Calculate your true break-even cost per dispatch before setting minimums — many new San Jose operators discover it exceeds $180 before any profit.

Half Truck

$375–$625

arrow_upwardCharge high end

Renovation debris from San Jose's constant kitchen and bathroom remodel market consistently fills half loads with heavy tile, drywall, and cabinetry. Zanker Recycling charges $80–$135/ton for mixed C&D — a half truck of demo debris can cost $90–$150 at the gate alone, pushing necessary pricing toward the $550–$625 range for material-heavy loads.

warningCommon mistake

Failing to separate MSW from C&D before arriving at disposal facilities costs San Jose operators $30–$60 per load in unnecessary upcharges. Mixed loads receive the higher C&D rate at most Santa Clara County facilities. Carry tarps and separate bins on your truck to sort materials during loading — the 10 minutes of extra effort saves measurably at the scale.

Three-Quarter Truck

$600–$875

arrow_upwardCharge high end

Estate cleanouts in established San Jose neighborhoods like Willow Glen, Rose Garden, and Cambrian — where homes built in the 1950s–1970s often contain packed garages, attics, and storage sheds — routinely generate three-quarter loads that command $800+ when access is difficult and sorting is required. Walk-through estimates frequently miss attic contents and side-yard accumulation.

warningCommon mistake

Quoting estate cleanouts in San Jose based on a single room walkthrough leads to consistent underpricing. Require access to every storage area — attic, basement, detached garage, side yards — before committing to a price. Many San Jose estate jobs double in scope once hidden storage is revealed. Use per-load pricing with a labor rate for sorting rather than a flat project price.

Full Truck

$750–$950

arrow_upwardCharge high end

Full truck loads in San Jose's premium west-side zones (Los Gatos, Saratoga, Monte Sereno) with complex access — hillside lots, narrow winding roads, HOA-restricted hours — command $900–$950. Whole-house turnovers for Silicon Valley relocation clients who need 48-hour completion also hit upper range due to urgency premiums.

warningCommon mistake

Quoting flat project rates on multi-load whole-property cleanouts is the most common margin killer for San Jose operators. A single full truck holds 15–16 cubic yards, but a 3-bedroom San Jose home cleanout frequently requires 2–3 loads. Quote per-load with a clear scope definition, and add hourly labor rates ($65–$85/hr for a 2-person crew) for sorting, boxing, and stair carries beyond the standard load-and-go.

tuneWhat Moves Price Most

Disposal cost management in San Jose

Gate rates across Santa Clara County facilities range from $37/ton (Guadalupe Landfill, MSW) to $135/ton (Zanker, mixed C&D). The single biggest margin lever for San Jose operators is routing each load to the lowest-cost appropriate facility based on material type. Track disposal cost per job in your accounting system — operators who monitor this weekly catch margin compression before it compounds across dozens of jobs.

Zone-based route density across Silicon Valley

Silicon Valley traffic on I-280, US-101, and CA-87 can add 30–60 minutes of unpaid drive time per job when routes aren't batched geographically. ScaleYourJunk's route optimization (Growth plan) clusters jobs by zone and sequences dump runs to minimize highway exposure during peak hours. Operators running 4+ jobs per truck per day in a single zone consistently outperform those taking jobs across scattered areas.

Seasonal pricing adjustments for San Jose

Raise rates 10–15% during peak March–September demand when booking calendars fill 3+ days out. During the November–February soft season, maintain base pricing but offer priority scheduling and bundled multi-room discounts to property managers and estate attorneys who control recurring cleanout volume. Never discount below your calculated break-even — volume at a loss accelerates failure faster than a slow month.

Competitor Landscape

Who you're up against in San Jose — and how to position around them.

Junk King San Jose

Franchise

Headquartered in nearby San Carlos with ~2,900 aggregate reviews across platforms (Birdeye). The dominant franchise operation in the South Bay with brand recognition, multiple trucks, and an established commercial client roster.

lightbulbJunk King's strength is brand trust and review volume — but their scheduling typically runs 2–3 days out during peak season and their pricing sits at franchise-mandated premiums. Position against them by guaranteeing same-day or next-morning service and publishing transparent load-tier pricing on your website. Their commercial accounts (property managers, contractors) are the most defensible part of their business — focus your early efforts on residential and estate cleanout niches where personal service and speed matter more than brand name.

Stars Junk Removal

Local

~830 Yelp reviews with 4.5 stars, founded 2006. The longest-operating independent in the South Bay with deep Yelp dominance and strong word-of-mouth in central San Jose neighborhoods.

lightbulbStars has built an almost unassailable Yelp presence over 18+ years — trying to outrank them on Yelp is a losing strategy for new entrants. Instead, invest heavily in Google Business Profile where review counts reset the playing field. Stars' website lacks item-select booking and modern scheduling UX, creating an opening for operators who offer instant online booking with upfront pricing. Their long tenure also means higher labor costs from experienced crews — a newer operation can undercut by 10–15% on standard residential loads while maintaining strong margins.

1-800-GOT-JUNK? South Bay

Franchise

Two Silicon Valley franchise locations serving San Jose, Sunnyvale, and surrounding cities. ~450 Google reviews at 4.6 stars across locations. Strong brand awareness from national advertising.

lightbulb1-800-GOT-JUNK?'s national ad spend drives awareness but their rigid franchise pricing (often 20–30% above local independents) and corporate booking flow create friction. They require phone-based or on-site estimates for most jobs, which loses impatient Silicon Valley customers who want instant pricing. Win against them by offering clear load-tier pricing on your ScaleYourJunk client website — tech-savvy San Jose residents strongly prefer self-service booking over calling a 1-800 number and waiting for a callback.

West Coast Junk

Local

Growing independent serving San Jose and greater South Bay. ~180 Google reviews at 4.9 stars. Known for responsive scheduling and competitive pricing on residential cleanouts.

lightbulbWest Coast Junk represents the emerging local competitor archetype in San Jose — lean operations, strong Google reviews, and competitive pricing. Their 4.9-star rating at 180+ reviews gives them excellent Maps visibility in specific San Jose neighborhoods. Study which zip codes they dominate in Google Maps results and target adjacent zones they haven't penetrated. Their operation appears to be owner-operated with 1–2 trucks, meaning they likely struggle with same-day capacity during peak weeks — offering overflow availability and faster response times captures jobs they can't serve.

Bin There Dump That (South Bay)

Dumpster Rental

Franchise dumpster rental serving San Jose with residential-friendly bins. Competes for renovation and cleanout jobs where customers consider renting a dumpster versus hiring full-service removal.

lightbulbDumpster rental is the primary alternative to full-service junk removal for San Jose renovation projects and large cleanouts. Bin There Dump That charges $400–$700 for a 4–6 yard residential bin — which overlaps directly with your half-truck and three-quarter-truck pricing. Differentiate by emphasizing that your full-service option includes all labor, loading, hauling, and disposal with no HOA permit hassles and no dumpster sitting in the driveway for days. For San Jose customers weighing DIY dumpster rental versus hiring you, the convenience argument wins when you price competitively against their rental + self-loading time.

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Competitive Takeaway

San Jose's junk removal market is franchise-heavy at the top but fragmented below the top 5 operators. The clearest entry strategy: lead with same-day scheduling and transparent online pricing (capabilities franchises structurally can't match), build Google review velocity to 100+ within 6 months, and target the premium west-side residential corridor where $1.3M+ home values support $750–$950 full-truck tickets. Solo operators who maintain tight zone-based routing and 40%+ gross margins on every job will outperform volume-chasing competitors within 12 months.

Regulations & Requirements

Key regulatory considerations for junk removal in San Jose.

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California Motor Carrier Permit (MCP)

Any vehicle used to transport property for compensation on California highways requires an MCP from the California Department of Motor Vehicles. Apply online at dmv.ca.gov — processing takes 4–6 weeks. Annual renewal required. Operating without an MCP carries fines of $500–$5,000 per violation. This applies to every truck in your San Jose fleet regardless of GVWR.

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SB 1383 organic waste diversion compliance

California Senate Bill 1383 requires 75% diversion of organic waste from landfills by 2025. San Jose junk removal operators handling food waste, yard debris, textiles, and lumber must route these materials to appropriate recycling or composting facilities rather than landfilling them. Santa Clara County enforces compliance through hauler audits. Partner with GreenWaste Recovery or Zanker Recycling for compliant diversion streams. Document diversion rates per load — enforcement includes fines up to $10,000/day for repeated violations.

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California $800 annual franchise tax (LLC/Corp)

All California LLCs and corporations owe a minimum $800 annual franchise tax to the Franchise Tax Board, due by the 15th day of the 4th month after entity formation. File via ftb.ca.gov. This applies even if your San Jose business generates zero revenue in its first year. Sole proprietors filing Schedule C are exempt from the franchise tax but lose liability protection — most San Jose operators should form an LLC despite the cost.

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San Jose business license and tax registration

All businesses operating within San Jose city limits must obtain a San Jose Business Tax Certificate from the Finance Department. Apply online at sanjoseca.gov/businesstax. The tax is based on gross receipts — rates vary by revenue tier but typically run $150–$500/year for junk removal operations grossing under $500K. Renewal is annual. Operating without registration risks back-tax assessments plus penalties.

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General liability and commercial auto insurance

Carry minimum $1,000,000 general liability and commercial auto coverage appropriate for your vehicle GVWR class. Most San Jose property managers, general contractors, and commercial clients require a Certificate of Insurance (COI) naming them as additional insured before authorizing work on their properties. Workers' compensation insurance is mandatory in California for any business with employees — sole proprietors without employees may waive coverage but lose protection. Quote 3–5 carriers; Bay Area commercial auto premiums run $3,000–$6,000/year per truck depending on driving records and vehicle age.

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California workers' compensation (mandatory)

California requires workers' compensation insurance for all employees — no exceptions, no minimum employee threshold. Even a single part-time helper triggers the requirement. Penalties for non-compliance include a stop-work order and fines of at least $10,000 or twice the premium that would have been charged, whichever is greater. Obtain coverage through the State Compensation Insurance Fund (statefundca.com) or a private carrier. Junk removal classification codes typically run $8–$15 per $100 of payroll depending on your experience modification rate.

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Regulatory summary for general guidance — not legal advice. Verify current requirements with Santa Clara County, the City of San Jose, and the State of California before launching operations.

Operations Playbook

Practical, operator-grade notes for running efficiently in San Jose.

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San Jose Disposal Strategy

checkPrimary MSW facility: Guadalupe Landfill, 1300 Guadalupe Mines Rd, San Jose, CA 95120. Gate rate: $37/ton for municipal solid waste. Hours: Mon–Sat 7 AM–5 PM, closed Sundays and major holidays. Phone: (408) 268-1310. Open a commercial account for expedited weigh-in/weigh-out and potential volume discounts. This is the lowest-cost MSW option in the San Jose metro.

checkC&D and mixed loads: Zanker Recycling, 705 Los Esteros Rd, San Jose, CA 95134. Rates: $80–$135/ton depending on material type (clean wood at $80, mixed C&D at $110–$135). Hours: Mon–Fri 6 AM–5 PM, Sat 7 AM–4 PM. Phone: (408) 263-2385. Zanker also accepts e-waste and mattresses at separate fee schedules. Pre-sort loads before arrival — mixed loads receive the highest applicable rate.

checkNorth county alternative: Newby Island Landfill, 1601 Dixon Landing Rd, Milpitas, CA 95035. Accepts C&D debris at $65–$90/ton. Convenient for jobs in Milpitas, North San Jose, and Fremont routing zones. Hours: Mon–Sat 6 AM–5 PM. Phone: (408) 262-1401. This facility's location near I-880 makes it the optimal dump for north-county routes.

checkDonation diversion: Partner with Habitat for Humanity ReStore San Jose (4032 Bayshore Blvd, San Jose) and Goodwill Silicon Valley for furniture and appliance diversion. Every item diverted from landfill saves $2–$8 in disposal fees at Guadalupe rates and provides customers with tax donation receipts — which strengthens referral willingness. Track diversion percentage per job in your operations system; SB 1383 compliance increasingly requires documentation.

checkSpecialty item disposal in San Jose: Freon-containing appliances require EPA Section 608 certified refrigerant recovery before disposal — budget $35–$50 per unit. Mattresses cost $25–$40 at most facilities, though California's mattress stewardship program (Bye Bye Mattress) offers free drop-off at participating locations including some Goodwill sites. CRT monitors and old televisions run $25–$85 each at e-waste processors. Tires cost $5–$15 each without rims, $12–$27 with rims. Build these surcharges into your quoting process upfront — surprise fees at invoice time generate the negative reviews that tank your GBP ranking.

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Route Density & Scheduling in San Jose

checkZone your San Jose service area into 5 daily routing clusters: (1) Los Gatos/Saratoga — dump at Guadalupe Landfill, 8-minute drive; (2) Cupertino/Sunnyvale — dump at Zanker or route south to Guadalupe depending on load type; (3) Central San Jose/Willow Glen/Campbell — Guadalupe is your default, 10–15 minutes from most job sites; (4) Milpitas/North San Jose — dump at Newby Island, 5–10 minutes; (5) Morgan Hill/Gilroy — Guadalupe or Kirby Canyon depending on material. Never mix zones in a single day's schedule unless you have a compelling reason.

checkTarget 4–6 completed jobs per truck per day within a single zone. Below 4 indicates routing inefficiency or excessive drive time between jobs. Above 6 suggests possible underpricing — verify your average ticket hasn't dropped below the $438 franchise benchmark. Schedule dump runs between 10 AM and 2 PM when I-280, US-101, and CA-87 traffic is lightest; morning and evening commute hours in Silicon Valley can add 30+ minutes to a round-trip dump run.

checkImplement ScaleYourJunk's automated SMS workflows (Growth plan, all 13 workflows) for appointment confirmations, 30-minute ETA on-the-way alerts, completion confirmations, and post-job review requests sent 2 hours after completion. Automated review collection generates 30–40% higher review rates than manual follow-up and is essential for closing the review gap against entrenched San Jose competitors like Stars Junk Removal.

checkBuild and maintain a referral network with 10–15 San Jose real estate agents, 3–5 property management companies, and 2–3 estate attorneys. These professionals control recurring cleanout and turnover demand — a single active real estate agent handling 15–20 transactions per year generates 3–5 junk removal referrals per month. Offer a straightforward 10% referral fee or guaranteed same-day priority scheduling. ScaleYourJunk's customer tracking link (Growth plan) lets referral partners see job status in real time, which builds confidence in recommending your operation to their clients.

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San Jose Local Pricing Adjustments

checkSan Jose pricing should track 20–30% above national averages across all load tiers. This premium is justified by the metro's $140,000 median household income, $1.3M median home values, Bay Area disposal costs ($37–$135/ton vs. national average of $45–$65/ton), and elevated labor and fuel costs. Customers in this market expect to pay more and are more concerned with scheduling speed and professionalism than finding the absolute lowest price.

checkPremium west-side zones — Los Gatos, Saratoga, Monte Sereno, and the Cupertino foothills — command 15–25% above your San Jose metro average. These zip codes have median home values exceeding $2M, hillside properties with difficult access, and residents who prioritize convenience over cost. A full truck load in Los Gatos should quote at $900–$950 minimum, while the same load in Morgan Hill might price at $750–$800.

checkTrack your average completed job ticket weekly using ScaleYourJunk's financial dashboards. San Jose operators should target $500–$600 average job size — significantly above the $438 national franchise benchmark. If your average dips below $450, evaluate whether your marketing is attracting too many small single-item pickups that should be repriced with higher minimums or declined in favor of estate cleanouts and multi-item jobs that fill the truck efficiently.

checkReview and adjust your San Jose pricing quarterly. Monitor three inputs: (1) disposal rate changes at Guadalupe, Zanker, and Newby Island — facilities typically adjust rates annually in July; (2) your actual gross margin per job averaged over the trailing 30 days; (3) competitor pricing shifts visible through their websites and Google Ads. Raise rates 5–10% whenever your booking calendar consistently fills 3+ days in advance — that's the market telling you your pricing has room to increase.

Junk Removal in San Jose: FAQ

Launch Your Junk Removal Business in San Jose

ScaleYourJunk gives San Jose operators dispatch, CRM, invoicing, route optimization, an AI phone agent, automated workflows, and a custom client website — everything you need to compete in Silicon Valley's high-ticket junk removal market. Starter plan at $149/month. No per-user fees. No contracts. ScaleYourJunk is junk removal software San Jose operators use to schedule, dispatch, and grow.

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